Yes, There's a Difference: Everything You Need to Know About Pens

Sep 10

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the "write" one can be a lot har...

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What’s Up With Unboxing Videos? The Trend You Must Try

Sep 2

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding surprising value to produc...

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6 Things You're Missing Out on by Not Using Promotional Products

Aug 18

When it comes to marketing, businesses have more options than ever before. You might use digital ads, social media, email marketing, events, sponsorships, and many other options. Each one has its ...

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A Marketer's (Tiny) Guide to Promo at Trade Shows

Jun 13

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

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Case Study: Thank You for Spooning

May 15

Description: 12 Oz. Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How...

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6 Stuffed Animals to Cuddle Your Way to Happiness

Dec 26, 2025

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

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Case Study: This Promotional Product is in the Bag

Sep 28, 2025

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Jul 30, 2025

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jul 16, 2025

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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Generation Z vs. Millennials: What’s the Difference?

Apr 21, 2025

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

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6 Fun Products for Keeping Kids Occupied at Home

Nov 28, 2024

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

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6 Products to Show Your Support for Breast Cancer Awareness

Oct 9, 2024

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

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16 Ways Color Affects Your Branding and Marketing

Sep 2, 2024

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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Sustainability & Environmental Responsibility: Why it Matters

Aug 5, 2024

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

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How to Create Buzz Around a Launch With Promo Products

May 17, 2024

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

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8 Graphic Design Mistakes to Avoid

May 10, 2024

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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The Best Apps For Organization

Feb 13, 2024

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

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